WWE and DraftKings has entered an agreement which sees the betting company become WWE’s Official Gaming Partner.
The deal revolves around pay-per-view events with free-to-play betting pools starting with WrestleMania 37 next month.
The press release for the announcement states that DraftKings will receive an exclusive license to media assets and in-game branding for WWE pay-per-view events.
WWE Chief Brand Officer Stephanie McMahon has commented on the deal:
We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner. This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.
Another opportunity for engagement across WWE WrestleMania 37 on April 10th and 11th certainly seems like a wise move from WWE.